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The world is round. Circular. And everything in it is connected in one giant circular system. We need to be honest. We don’t want to ‘greenwash’ the whole thing, to make us feel better about ourselves. Our vision is much bigger than that. We call it ‘Together for 360° Responsibility’. And it represents the holistic, all-encompassing approach we take to doing business sustainably. It may not be the easiest path. And it’s certainly not the most direct one. But we’re convinced that it will be more sustainable in the end.

And so we’ve set ourselves fixed goals, and are constantly driving them forward across all areas of the business. They incorporate all the key aspects: the environment and climate, animal welfare, social justice and social welfare – and of course, you, our customers.