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ISOSTAR was launched in 1977 as the first sports nutrition brand in Europe in Switzerland!
The iconic HYDRATE & PERFORM drink (powder that is diluted in water) brought the brand's success. In 40 years the HYDRATE & PERFORM range has expanded to meet the different requirements: new flavors, new recipes and new formats for more convenience.
In the 1980s, the range was expanded with the introduction of the first bars to supplement energy requirements. Just like sport, the Isostar range has evolved over the years and adapted to the needs of the modern athlete.