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BELL: A LEGACY OF CHAMPIONSHIP AND CONFIDENCE
It’s no coincidence that Bell is both the first name in speed and the first name in helmets. Born in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast … he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race … he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born.
Roy Richter spent his life removing the limits of what was possible — and his unlimited spirit has been Bell’s guiding light for nearly 60 years, earning the admiration, trust and loyalty of generations of champions. Throughout those years nearly every advance on the list of helmet “firsts” were built under Bell’s auspices. That drive to anticipate and create continues, as much a part of Bell’s ethos today as it was back in Roy’s day.
Whether for auto racing, motorcycling or bicycling, Bell is synonymous with instilling confidence and enabling awesomeness. Established 1954, proven ever since.
THE BELL WAY
Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. Bell doesn’t just make helmets; it makes possibilities. Born in a garage. Fueled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best … as it always has.
BELL'S VALUES
What’s important to Bell's customers is what’s important to Bell. Places to ride and compete, substance over fashion, performance over pose. The brand seeks to celebrate utility, keeping it authentic and sharing the resulting energy. In this way it not only serves the core, but democratically spreads the love and expands the sports and activities company itself is so passionate about.
BELL'S PHILOSOPHY
Anything Bell is designed to fulfill a specific set of needs — without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end company is creating an essential performance tool. Bell builds it to use it.
