Littlelife Toddler Backpack Ladybird

Parenthood changes everything – it even changed our business. The people behind our successful adventure brand, Lifeventure, all began having families around the same time. They started to consider how they could bring all that passion and expertise into developing products that would enable everyone to keep on exploring the great outdoors from the earliest days with children.

They didn’t want to stop having adventures just because they were new parents, so LittleLife - the UK’s original outdoor and travel goods company for family adventures - was ‘born’ too!

We believe that fresh air, come rain or shine, is the key to good health and happiness for children and their parents.